Junior D2C Growth Marketer/Analyst
Skills
Attention To DetailConversion OptimizationGrowth MarketingKey Performance IndicatorsMarketing AnalyticsMarketing Campaign ManagementMarketing Reporting
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Increasing the size of the customer base
- Improving the lifetime duration of our customer relationships
- Improving customer results via education and empowerment
- Optimising product pages to reflect our brand and unique value add consistently and the stand out features of our products to attract ideal-fit customers
- Refining the design of workflows to improve reviews quality and number
- Ideating designing and implementing new content and page split tests
- Analytics and decision making to improve conversion rates over time
- Use data-driven research and workflows to constantly work on and improve the rankings of products
- Refining and executing on optimisation workflows to consistently improve KPIs on TACOS and ranking objectives
- Design and refine email workflows across the entire lifecycle of customers
- Write and publish emails according to specific style guidelines in line with brand and persona
- Design specific content pieces to achieve target outcomes for email landing page and social media
- Create storyboards and outlines for content to provide to content creators
- Follow pricing workflows to update pricing analytics on monthly basis
- Isolate any pricing issues and highlight in reports to CEO
- Report on and explain the drivers of KPI changes each month
- Create refine and present action plans to course correct or improve on gains to achieve KPI outcomes over time
- Beyond these activities there will be adhoc project involvement based on your strengths.