Junior Product Marketing Manager

Day to day

• Develop and execute marketing campaigns and promotional initiatives to help reach new and existing customers with clear and compelling messaging
• Work with teams across the organisation including Product Engineering Commercial and Customer Success
• Align with cross-business work streams and product roadmap development drive product launches and create narratives to inspire the social housing industry
• Apply knowledge of industry trends and competitive landscape to positioning and business materials
• Support new product launches with outward-facing messaging bringing technical features to life
• Build a detailed bottom-up picture of competitor landscape and stay updated on industry trends capabilities of other providers and customer needs
• Communicate value proposition of offerings in decarbonisation/net zero fuel poverty and mould risk Develop sales tools such as training sessions presentations brochures and info-sheets
• Develop and maintain differentiated positioning and messaging for products and services
• Manage projects from conception to completion ensuring timely delivery and effective collaboration Coordinate with stakeholders to align objectives gather input and drive progress ensuring project milestones are met
• Contribute to demand generation and campaign planning create thought leadership content work with videographers for engaging content blogs and webinars
• Increase brand awareness by communicating with industry experts analysts and attending events to represent Switchee