Lead, Brand Strategy & Advertising
Skills
Competitive IntelligenceCreative BriefsCustomer ExperienceEvolutionExecutive VisibilityHealthcareMarket Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of experience in brand strategy advertising communications planning account planning or integrated marketing
- Experience within a leading advertising agency brand consultancy or strategy focused environment
- Experience managing agency relationships and leading cross functional initiatives
- Proven ability to develop brand positioning messaging strategies creative briefs campaign strategies and go to market plans
- Experience translating consumer insights cultural trends market research and analytics into actionable business and marketing strategies
- Demonstrated success developing strategies across multiple brands categories audiences or business challenges
- Experience partnering with creative teams and agency partners to bring strategic ideas to life
- Strong executive presence with the ability to influence stakeholders and senior leaders
- Demonstrated ability to navigate ambiguity challenge conventional thinking and drive strategic outcomes
Nice to have
- Agency experience
- Strategic thinker
- Executive presence
- Cross-functional influence
- Healthcare experience
- Brand transformation
Day to day
- Lead the evolution of CenterWell's brand positioning architecture and strategic narrative.
- Translate customer insights cultural trends market dynamics and competitive intelligence into differentiated brand strategies.
- Guide integrated advertising strategy campaign planning and creative development across key audiences and business priorities.
- Partner with internal stakeholders and agency teams to shape brand experiences messaging frameworks and go to market plans.
Hiring process
- Apply online by the application deadline