Lead Copywriter

Skills
Software As A ServiceBrandingBriefsBusinessLeadershipMarketingNegotiation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6-8 years writing in-house or at an agency
  • 2-4 years in B2B SaaS
  • Strong brand messaging skills
  • Deep understanding of copy nuances and channel differences
  • Ability to write for the full funnel from TOFU to LOFU
  • Strong knowledge of B2B SaaS products industry and challenges
  • High standards for copywriting quality
  • Ability to negotiate with Design and Marketing teams
  • Ability to partner with stakeholders to understand goals
  • Ability to set copy direction across brand and campaigns
  • Strong storytelling skills with good taste
  • A repeatable process for producing great copy

Nice to have

  • Strong presenter
  • Visual thinker
  • Tool proficient

Day to day

  • Develop and own copywriting and tone guides that keep the brand consistent across teams and channels.
  • Write compelling copy across the full funnel from awareness to conversion tailoring language to audience needs and campaign goals.
  • Shape messaging themes for brand and marketing campaigns while partnering with designers marketers and strategists to deliver high-impact creative work.

Hiring process

  • Review applicant privacy notice
  • Submit application
  • Optional AI opt out via email field
  • Manual review by hiring team