Lead Copywriter
Skills
Apache SparkAthletic FootwearCraftsCreative BriefsCreativeDigital MarketingLifestyle Brands
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent professional experience
- Strong and varied portfolio showing strategic thinking creative concepting and storytelling across retail brands and multiple mediums
- 9+ years in an advertising agency or in-house creative environment
- Expertise in both print and digital marketing and advertising
- Proven strength in crafting persuasive short-form and long-form writing
- Confident presenter with ability to sell creative ideas and concepts
- Deep understanding of marketing and advertising principles
- Strong creative problem-solving skills and strategic thinking
- Motivated self-starter with drive and initiative
- Collaborative team player who can inspire and support colleagues
- Excellent organizational and time-management skills
- Sharp attention to detail and accuracy
- Awareness of cultural and creative trends and their commercial applications
- Ability to manage multiple projects simultaneously and balance competing writing needs
- Excellent communication and presentation skills
- High personal integrity empathy and respect for others
- Passion for sports especially trail and road running is a plus
Nice to have
- Performance and lifestyle brand passion
- Authentic interest in performance products
- Fast-moving creative environment
- Detail oriented
- Process-friendly
- Sports-minded
Day to day
- Transform product innovation athlete stories and brand purpose into compelling ideas that move people
- Develop breakthrough campaigns and cross-channel storytelling that strengthen HOKA’s connection with runners hikers and movers worldwide
- Collaborate with designers art directors and creative leaders to shape narrative direction craft persuasive copy and present bold creative concepts
- Create tailored messaging for digital campaigns site updates social media retail experiences experiential activations and product-focused video content
- Build deep expertise in HOKA product language innovation stories and brand voice while applying authentic knowledge of running outdoor and lifestyle culture