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Lead Copywriter

Skills
BrandingCustomer Relationship ManagementEnglishLanding PagesMarketingPDPPaid Social Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in copywriting brand writing or content roles
  • Beauty fashion or lifestyle brand experience preferred
  • Portfolio showing direct response brand campaigns product copy and digital work
  • Experience owning or stewarding a brand voice end-to-end
  • Strong direct response instincts and conversion-focused writing skills
  • Experience working with freelance contributors
  • Hands-on experience using AI tools for brainstorming research and writing workflows
  • Excellent editing skills and ability to manage multiple projects in a fast-paced DTC environment

Nice to have

  • SEO familiarity
  • Product naming experience
  • Spanish fluency

Day to day

  • Own and evolve the brand voice across every written channel and contributor
  • Develop high-level messaging strategy for product launches campaigns and brand moments
  • Write edit and QA direct response and web copy that drives conversion and maintains brand integrity