Lead Copywriter
Skills
BrandingCustomer Relationship ManagementEnglishLanding PagesMarketingPDPPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in copywriting brand writing or content roles
- Beauty fashion or lifestyle brand experience preferred
- Portfolio showing direct response brand campaigns product copy and digital work
- Experience owning or stewarding a brand voice end-to-end
- Strong direct response instincts and conversion-focused writing skills
- Experience working with freelance contributors
- Hands-on experience using AI tools for brainstorming research and writing workflows
- Excellent editing skills and ability to manage multiple projects in a fast-paced DTC environment
Nice to have
- SEO familiarity
- Product naming experience
- Spanish fluency
Day to day
- Own and evolve the brand voice across every written channel and contributor
- Develop high-level messaging strategy for product launches campaigns and brand moments
- Write edit and QA direct response and web copy that drives conversion and maintains brand integrity