Lead Copywriter
Skills
BusinessDigital MarketingDigital Marketing ChannelsEvolutionInterest RatesLong-FormMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree
- 5+ years of professional copywriting experience
- Experience providing guidance feedback and mentorship to writers and creative partners
- Strong portfolio showing copywriting concepting and storytelling across multiple channels
- Proficiency in Microsoft Office Suite including Word PowerPoint Excel and Outlook
- Legally authorized to work in country of employment without sponsorship
Nice to have
- Performance marketing mindset
- Strong storytelling
- Cross-functional collaboration
- Customer-centric
- Brand-focused
- Analytical
Day to day
- Develop persuasive, conversion-focused copy and messaging across paid social, email, direct mail, print, web, video, and long-form content.
- Partner closely with Performance Marketing, Brand, Product Marketing, Creative Leadership, and Legal to turn audience insights and business goals into effective creative strategies.
- Review and refine copy developed by others, provide expert feedback, and help elevate writing quality, brand consistency, and compliance standards.
- Contribute to performance-driven testing by creating copy variations, analyzing results, and optimizing campaigns for stronger engagement and lead generation.