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Lead Copywriter

Skills
Brand AlignmentBrand MarketingConversion RateDigital MarketingMarketing CopyUser Experience
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years experience as a copywriter for consumer brands
  • Experience with consumer insights driving brand and messaging strategies
  • Exemplary performance-based ad and email marketing copywriting skills
  • Understanding of UX e-commerce website copy
  • Insight into cultural and industry trends and competitors
  • Financial knowledge of marketing ROI and brand health
  • Portfolio with short-form copy examples

Nice to have

  • Creative problem solver
  • Passionate about strategic positioning
  • Crafts on-brand copy
  • High standards for craft

Day to day

  • Shape Lovevery's brand expression in advertising, email marketing, product naming, positioning, and web initiatives
  • Encourage new audiences' engagement while increasing conversion rates and lifetime value
  • Write and craft messages and copy across various media and platforms, supporting the company's mission
  • Partner with internal teams to create product positioning, naming, and go-to-market strategies
  • Produce high volumes of short-form and performance-based copy that aligns with brand standards and strategies