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Lead Copywriter
Skills
Brand AlignmentBrand MarketingConversion RateDigital MarketingMarketing CopyUser Experience
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years experience as a copywriter for consumer brands
- Experience with consumer insights driving brand and messaging strategies
- Exemplary performance-based ad and email marketing copywriting skills
- Understanding of UX e-commerce website copy
- Insight into cultural and industry trends and competitors
- Financial knowledge of marketing ROI and brand health
- Portfolio with short-form copy examples
Nice to have
- Creative problem solver
- Passionate about strategic positioning
- Crafts on-brand copy
- High standards for craft
Day to day
- Shape Lovevery's brand expression in advertising, email marketing, product naming, positioning, and web initiatives
- Encourage new audiences' engagement while increasing conversion rates and lifetime value
- Write and craft messages and copy across various media and platforms, supporting the company's mission
- Partner with internal teams to create product positioning, naming, and go-to-market strategies
- Produce high volumes of short-form and performance-based copy that aligns with brand standards and strategies
