Lead Growth Marketing Manager
Skills
Content ManagementGrowth MarketingGrowth StrategiesIndependent ThinkingMarketing CampaignsPresentationsScanning Electron Microscopy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's Degree required
- 8+ years of Marketing experience with at least 5+ years of relevant work experience leading SEO SEM or other growth marketing initiatives
- Healthcare industry experience preferred
- Proven success in managing marketing programs and meeting KPIs
- Experience in performance/funnel analysis
- Strong analytical skills with ability to interpret data identify actionable insights and propose data-driven recommendations
- Creative thinking and problem-solving skills: ability to identify solutions that may work for a given problem and articulate benefits/drawbacks that may arise from implementing each solution and elements of the problem that will not be addressed by proposed solutions
- Outstanding communication and presentation skills both written and verbal
- Familiarity with WordPress or other content management systems required
- Familiarity with Google Analytics required (GA certification is a plus)
- Familiarity with Marketo or similar marketing automation platform a plus
