RRemoteville

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Lead Paid Social Strategist

Skills
CommandCreative BriefsDefaultsInfluencer MarketingManagementModelingMulti-Platform
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6 to 8 or more years in paid social or paid media with agency experience preferred
  • Proven success driving revenue and ROAS growth for eCommerce brands
  • Deep expertise across Meta LinkedIn TikTok Pinterest Reddit and YouTube
  • Strong command of Meta Pixel Conversions API attribution modeling and dynamic product advertising
  • Shopify experience and fluency in eCommerce metrics including ROAS MER CPA CAC AOV CVR and LTV
  • Confidence leading executive-level client conversations
  • Ability to translate complex performance data into clear actionable strategy
  • Experience developing creative strategies for social campaigns with consumer psychology and storytelling insight
  • Working knowledge of organic social strategy content community management and influencer marketing

Nice to have

  • Curious
  • Honest
  • Grounded
  • Progress driven
  • Creative energy
  • Strategic thinking

Day to day

  • Own paid social strategy for complex multi-platform client accounts and steer performance toward revenue growth ROAS and profitability
  • Lead client relationships through quarterly business reviews executive presentations and strategic planning sessions while guiding budgets forecasts and growth plans
  • Develop creative strategies testing roadmaps and messaging frameworks that translate audience insight and performance data into stronger campaign results
  • Run full-funnel campaigns across major social platforms and partner with cross-functional teams to deliver integrated social marketing outcomes