Lead, Product Marketing
Skills
Software As A ServiceAdoptionCompetitive IntelligenceCustomer ReferenceIntelligent Transportation SystemsMarket OpportunitiesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8–12 years of product marketing experience
- Proven leadership of a major product or platform launch
- Strong storytelling messaging and content development skills
- Ability to translate complex technical capabilities into customer value
- Experience partnering with Product Management Engineering and Sales
- Strong sales enablement background in long-cycle B2B sales
- Experience developing competitive positioning and market intelligence programs
- Preferred experience in platform branding portfolio architecture or product naming
- Background supporting software platform or SaaS launches
- Familiarity with transportation technology mobility tolling ITS or smart infrastructure
Nice to have
- Strategic thinker
- Cross-functional collaborator
- Executive presence
- Customer-focused
- Market-savvy
Day to day
- Own and evolve Quarterhill's product narrative across the full portfolio, building a cohesive platform story and clear positioning for solutions and products.
- Lead major go-to-market launches end-to-end, creating launch narratives, messaging frameworks, market-facing campaigns, and customer case studies.
- Enable sales teams with battlecards, competitive intelligence, demo scripts, ROI tools, objection handling, and training that improve message adoption and commercial impact.
- Drive competitive and market intelligence by tracking rivals, identifying opportunities, and feeding customer insights back into product planning and executive strategy.