Lead SEO & Web Strategy Specialist

Skills
Analytical SkillsAnalyticsDigital StrategyGrowth StrategiesHTMLOptimizationOrganic Chemistry
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years experience in technical SEO organic growth and web optimisation
  • Strong ability to improve site architecture metadata and search visibility
  • Highly proficient with web analytics traffic analysis and reporting tools
  • Experience creating accessible user experiences and clear playbooks
  • Self-starter who can work autonomously in a remote agile environment
  • Comfort with modern digital tools and AI for efficient delivery
  • Passion for purpose-driven work and social impact

Nice to have

  • Strategic
  • Results-oriented
  • Data-driven
  • Highly organised
  • Autonomous
  • Tech-forward
  • Purpose-driven

Day to day

  • Spearhead the technical SEO strategy across a dual digital ecosystem to grow organic reach and platform performance
  • Use analytics and modern digital tools to optimise metadata technical SEO alt text and user journeys
  • Create simple accessible UX and SEO playbooks that empower network franchisees to build their own digital presence
  • Monitor traffic engagement and search performance to support commercial growth and global social impact