Lead - Social Media, Marketing

Skills
BriefingDigital MarketingInstagramPaid ContentPerformance MarketingProfessional ServicesTechnology Solutions
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in social media planning and execution across multiple platforms
  • Strong understanding of B2B marketing and social media
  • Experience in enterprise technology or professional services preferred
  • Knowledge of organic and paid social strategies
  • Experience briefing and managing content production with agencies and designers
  • Background in marketing and communications, including community management and issues escalation
  • Experience leading global social content programs and cross-functional teams
  • Strong analytical skills with ability to forecast performance and summarize data into insights

Nice to have

  • Self-starter
  • Fast-paced mindset
  • Comfort with ambiguity
  • Multi-stakeholder management
  • Interest in technology and AI
  • Confidence with senior stakeholders

Day to day

  • Shape and deliver Genpact’s social media strategy across platforms to build brand awareness and business impact.
  • Translate strategic vision into social-first content and experiences that educate, engage, and influence audiences.
  • Partner with global stakeholders to manage campaigns, governance, performance tracking, and executive social presence.