Lead - Social Media, Marketing
Skills
BriefingDigital MarketingInstagramPaid ContentPerformance MarketingProfessional ServicesTechnology Solutions
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in social media planning and execution across multiple platforms
- Strong understanding of B2B marketing and social media
- Experience in enterprise technology or professional services preferred
- Knowledge of organic and paid social strategies
- Experience briefing and managing content production with agencies and designers
- Background in marketing and communications, including community management and issues escalation
- Experience leading global social content programs and cross-functional teams
- Strong analytical skills with ability to forecast performance and summarize data into insights
Nice to have
- Self-starter
- Fast-paced mindset
- Comfort with ambiguity
- Multi-stakeholder management
- Interest in technology and AI
- Confidence with senior stakeholders
Day to day
- Shape and deliver Genpact’s social media strategy across platforms to build brand awareness and business impact.
- Translate strategic vision into social-first content and experiences that educate, engage, and influence audiences.
- Partner with global stakeholders to manage campaigns, governance, performance tracking, and executive social presence.
