Lead Specialist - Email Marketing
Skills
Customer DataInterest RatesLanding PagesMarketingMarketing AnalyticsQuality ManagementSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Salesforce Email Specialist certification
- Salesforce Admin certification
- 2+ years experience in email marketing operations
- Experience with Salesforce Marketing Cloud
- Ability to build campaigns, templates, and automated workflows
- Experience with audience segmentation and Journey Builder
- Experience with A/B testing and campaign analysis
- Knowledge of CAN-SPAM and GDPR compliance
- Ability to manage QA and ensure correct rendering
Nice to have
- Analytical
- Detail-oriented
- Collaborative
- Data-driven
- Organised
Day to day
- Design and improve email marketing campaigns in Salesforce Marketing Cloud to deliver personalised customer experiences.
- Build segmented journeys and automated workflows using Journey Builder, templates, and tailored content.
- Analyse campaign performance and email metrics to optimise targeting, engagement, and deliverability.
- Manage QA, subscriber data, and compliance while collaborating with cross-functional teams to support business goals.