Lifecycle & CRM Marketing Manager
Skills
AffinityAnalyticsBusinessBusiness InsightsContinuous ImprovementInterest RatesOperating Models
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Demonstrable lifecycle CRM retention or e-commerce marketing experience
- Deep hands-on Klaviyo experience including flows segmentation campaigns QA testing reporting and deliverability
- Strong analytical judgment with A/B testing cohort analysis and hypothesis-driven optimisation
- Experience independently owning lifecycle or retention strategy not just email campaigns
- Experience scaling loyalty rewards membership or tiered customer programs
- Ability to use analytics automation and AI-enabled tools responsibly
- Strong copy and messaging instincts with persuasive action-driven writing
- Comfort building processes and operating models from scratch
- Ability to partner across Marketing Data Pricing Product and Customer Operations
- Experience assessing marketing technology stacks and recommending operating models
Nice to have
- Autonomous builder-operator
- Strategic thinker
- Data-driven
- Highly collaborative
- Detail-oriented
- Fast startup mindset
Day to day
- Own Mixam's lifecycle and retention engine across email SMS loyalty segmentation testing and CRM tooling
- Diagnose customer behavior design targeted interventions and measure impact to improve lifetime value and repeat purchase rates
- Build structure from the ground up execute independently and translate insights into measurable commercial results