RRemoteville
Mixam logoMixam

Lifecycle & CRM Marketing Manager

Skills
AffinityAnalyticsBusinessBusiness InsightsContinuous ImprovementInterest RatesOperating Models
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Demonstrable lifecycle CRM retention or ecommerce marketing experience
  • Deep hands on Klaviyo experience including flows segmentation campaigns QA testing reporting and deliverability
  • Strong analytical judgment with experience running and reporting A/B tests and interpreting cohort behavior
  • Ability to independently build processes and operating models from scratch
  • Proven experience owning lifecycle or retention strategy not just producing email campaigns
  • Experience owning or scaling loyalty rewards membership or tiered customer programs
  • Ability to use analytics automation and AI enabled tools responsibly to improve efficiency and quality
  • Strong copy and messaging instincts with a data driven approach to optimisation
  • Ability to partner closely with Marketing Data Pricing Product Customer Operations and Design
  • Experience assessing martech stacks and recommending long term operating models

Nice to have

  • Autonomous builder-operator
  • Strategic thinker
  • Commercially minded
  • Highly analytical
  • Cross-functional collaborator

Day to day

  • Own Mixam's lifecycle and customer retention engine across email SMS loyalty segmentation testing and CRM tooling
  • Diagnose customer behavior design targeted interventions and measure impact to improve the customer journey over time
  • Build and execute end to end retention strategy with clear persuasive messaging and commercially focused optimisation