RRemoteville

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Lifecycle and CRM Marketing Manager

Skills
Business Case PreparationCampaign ExecutionCustomer Lifecycle ManagementData AnalyticsEmail MarketingKey Performance IndicatorsMarket Segmentation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum of 2-4 years of experience in lifecycle marketing or CRM, with a strong background in email and SMS marketing
  • Experience with marketing automation platforms such as CustomerIO is required
  • Proven analytical skills with the ability to interpret data and drive decision-making
  • Excellent project management, communication, and organizational skills
  • Ability to work effectively across teams and manage multiple projects simultaneously
  • Proficiency in email marketing and CRM best practices
  • Familiarity with marketing automation tools and platforms
  • Technical knowledge related to email deliverability, segmentation, and personalization
  • Degree in Marketing, Business, or a related field

Nice to have

  • Deep understanding of customer behavior
  • Detail oriented thinker
  • Creative thinker with a focus on continuous improvement and experimentation
  • Strong team player

Day to day

  • Develop and implement comprehensive lifecycle marketing strategies to drive customer engagement, lead warmth and retention
  • Plan, execute, and optimize email and SMS campaigns, including promotional, transactional, and lifecycle communications
  • Analyze campaign performance metrics and customer data to identify trends, opportunities, and areas for improvement
  • Partner with marketing, product, sales, and data teams to align strategies and implement effective marketing solutions
  • Utilize marketing automation platforms to manage and execute campaigns, ensuring data integrity and effective integration with other tools