Remote Lifecycle and CRM Marketing Manager Job in United States Tawkify

Who you are

• Minimum of 2-4 years of experience in lifecycle marketing or CRM, with a strong background in email and SMS marketing
• Experience with marketing automation platforms such as CustomerIO is required
• Proven analytical skills with the ability to interpret data and drive decision-making
• Excellent project management, communication, and organizational skills
• Ability to work effectively across teams and manage multiple projects simultaneously
• Proficiency in email marketing and CRM best practices
• Familiarity with marketing automation tools and platforms
• Technical knowledge related to email deliverability, segmentation, and personalization
• Degree in Marketing, Business, or a related field

Desirables

• Deep understanding of customer behavior
• Detail oriented thinker
• Creative thinker with a focus on continuous improvement and experimentation
• Strong team player

What the job involves

• Develop and implement comprehensive lifecycle marketing strategies to drive customer engagement, lead warmth and retention
• Plan, execute, and optimize email and SMS campaigns, including promotional, transactional, and lifecycle communications
• Analyze campaign performance metrics and customer data to identify trends, opportunities, and areas for improvement
• Partner with marketing, product, sales, and data teams to align strategies and implement effective marketing solutions
• Utilize marketing automation platforms to manage and execute campaigns, ensuring data integrity and effective integration with other tools