Lifecycle & Email Marketing Manager
Skills
Software As A ServiceCustomer MarketingData AnalyticsHTMLInterest RatesMarketing AnalyticsReadiness
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4 or more years of B2B email lifecycle nurture or marketing automation experience with direct ownership of campaigns and journeys
- Hands-on experience building automated programs in Marketo or another major marketing automation platform
- Demonstrated success developing nurture re-engagement lead-conversion segmentation or personalization programs
- Strong knowledge of email production responsive design quality assurance testing methodologies deliverability list management and contact strategy
- Experience using analytics to evaluate campaign performance and make practical optimization recommendations
- Strong writing and editing skills with an understanding of how message sequence and calls to action influence buyer behavior
- Excellent project-management skills and the ability to coordinate multiple sends campaigns and stakeholder inputs
- Ability to work independently while collaborating closely across a distributed marketing and go-to-market organization
Nice to have
- Detail-oriented
- Analytical
- Collaborative
- Self-directed
- Process-minded
Day to day
- Own the prospect lifecycle and email strategy to support demand creation and conversion across multiple audience stages.
- Build and launch automated journeys nurture programs follow-up sequences and triggered communications in Marketo or a similar platform.
- Optimize segmentation personalization testing deliverability and performance while partnering closely with Marketing Operations and Demand Generation.