Lifecycle Marketing & CRM Lead
Skills
Customer ExperienceData AnalyticsEnhanced Data Rates For GSM EvolutionMarketing AnalyticsOperational EfficiencyPersonalizationSalesforce.Com Development
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6 or more years of experience in lifecycle marketing CRM retention customer growth or a related function
- Experience improving lifecycle programs for a consumer subscription marketplace creator platform sports gaming media or e-commerce business
- Track record of improving activation retention renewal reactivation cross-sell revenue or customer lifetime value
- Strong experience with behavioral segmentation triggered campaigns lifecycle journey design and multi-channel communication
- Experience using CRM or marketing automation platforms such as Braze Iterable Customer.io HubSpot Salesforce Marketing Cloud or similar tools
- Strong analytical skills with customer data cohort analysis and experimentation
- Experience partnering closely with Product Data Engineering and customer-facing teams
- Comfort working in an early-stage environment where you set strategy and execute the work
- Strong communication project management and cross-functional collaboration skills
- Curiosity about AI and experience using automation to improve personalization or efficiency
Nice to have
- Hands-on builder
- Analytical judgment
- Product thinking
- Cross-functional mindset
- Curiosity about AI
- Early-stage comfort
Day to day
- Own and build DubClub’s lifecycle marketing and CRM strategy across creators and subscribers from the ground up
- Design and launch personalized journeys across email push SMS and in-app messaging to improve onboarding activation retention reactivation and loyalty
- Partner with Product Data Engineering and Creator Success to turn customer insights into automated scalable experiences and measurable growth