Lifecycle Marketing & CRM Lead
Skills
BusinessCustomer SuccessData AnalyticsJourney MappingMarketing AnalyticsMarketing ProgramsOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6+ years of experience in lifecycle marketing CRM retention marketing or customer growth
- Experience scaling lifecycle marketing in subscription marketplace creator platform consumer technology or similar environments
- Proven success improving activation retention reactivation customer lifetime value or revenue growth
- Strong experience with journey mapping behavioral segmentation marketing automation and multi-channel campaigns
- Hands-on experience with CRM and marketing automation platforms such as Braze Iterable Customer.io HubSpot Salesforce Marketing Cloud or similar
- Strong analytical skills using customer data experimentation cohort analysis and performance reporting
- Experience collaborating cross-functionally with Product Engineering Data and customer-facing teams
- Comfortable working in a fast-paced early-stage environment
- Experience using AI and automation to improve marketing operations personalization or customer engagement
- Experience with sports gaming creator platforms marketplaces loyalty programs SQL or referral marketing is a plus
Nice to have
- Hands-on
- Analytical
- Cross-functional
- Data-driven
- Strategic
- Fast-paced
Day to day
- Own the end-to-end lifecycle marketing and CRM strategy across creator and subscriber segments.
- Design and launch automated journeys that strengthen onboarding activation retention re-engagement referral and loyalty.
- Analyze customer data and campaign performance to continuously personalize experiences improve engagement and increase lifetime value.
- Collaborate closely with Product Engineering Data and Customer Success to build trigger-based experiences reporting and scalable CRM operations.