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Lifecycle Marketing & CRM Manager
Skills
Computer ScienceChannel StrategyData WarehousingInterest RatesLanding PagesMarketing AnalyticsSalesforce.Com Development
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years hands-on lifecycle CRM or retention marketing experience
- Experience with an enterprise ESP or MAP
- Hands-on experience with VWO or comparable web experimentation platform
- Strong analytical skills with SQL or warehouse experience
- Proven impact on activation conversion retention reactivation or LTV
- Deliverability knowledge including SPF DKIM DMARC BIMI warming and list hygiene
- Strong editorial instinct for member-facing copy
- AI fluency using modern AI tools in daily workflow
Nice to have
- Builder mindset
- Operator discipline
- Consumer subscription experience
- Marketplace experience
- Mobile-first experience
- Dating platform experience
- Localization experience
Day to day
- Owns end-to-end lifecycle communications across email push SMS in-app web push and on-site modals.
- Builds automated journeys trigger-based flows and personalized messaging using ESP MAP CDP and product data.
- Analyzes performance optimizes campaigns and collaborates cross-functionally to improve activation conversion retention and reactivation.