Lifecycle Marketing Lead
Skills
ShopifyAnalytical SkillsDatabasesLegal WritingLuxuryMarketingMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience running lifecycle or CRM at an ecommerce brand or marketplace
- Hands-on experience in Klaviyo and Shopify
- Ability to build segments flows events and integrations without heavy support
- Daily use of AI tools and agentic workflows
- Strong analytical skills with quantitative rigor
- Ability to use data to identify problems and test hypotheses
- Comfort working independently and in the weeds
Nice to have
- Competitive
- Founder-level ownership
- Curious
- Self-starter
- High bar
- Hands-on
Day to day
- Own the email and lifecycle marketing program end-to-end in Klaviyo, including campaign calendars, trigger flows, segmentation, testing and deliverability
- Drive customer loyalty, retention and re-engagement by building journeys that convert first-time buyers into repeat luxury shoppers
- Relaunch the loyalty program across Shopify and Klaviyo, then measure its impact with rigorous incrementality and holdout testing
- Personalize campaigns and on-site experiences using browsing behavior purchase history and brand affinities so each touchpoint feels curated
- Run organic social as an owned channel that strengthens the brand supports the funnel and keeps customers engaged between purchases
Hiring process
- Hear back within 3 days
- Calls with 2-3 team members
- 1-day paid working session in Toronto