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Lifecycle Marketing Lead

Skills
Analytical SkillsCustomer DataCustomer Relationship ManagementHubspotInterest RatesLeadershipMeasurements
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of experience in lifecycle marketing CRM retention marketing or customer growth
  • Experience building lifecycle programs from scratch
  • Experience owning business outcomes not just campaign execution
  • Strong analytical and segmentation skills
  • Experience with Braze Iterable Salesforce Marketing Cloud HubSpot Klaviyo or similar platforms
  • Ability to work strategically while remaining hands-on
  • Strong cross-functional leadership skills

Nice to have

  • Analytical
  • Strategic
  • Hands-on
  • Cross-functional
  • Data-driven

Day to day

  • Develop and own the lifecycle marketing strategy across the full customer journey, with a focus on retention and re-engagement.
  • Design targeted programs that increase repeat visitation, customer lifetime value, and guest engagement.
  • Evaluate and implement CRM and lifecycle marketing platforms, build automated journeys, and establish reporting that drives revenue growth.