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Lifecycle Marketing Manager Growth
Skills
A/B TestingB2B MarketingCampaignsCritical ThinkingGrowth InitiativesMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experienced in marketing with a focus on email lifecycle or growth
- Strong track record of delivering results in a fast-paced environment
- Proven ability to build strong partnerships with Sales and GTM teams
- Skilled in analytics and critical thinking
- Expertise in B2B marketing tech stack including Salesforce and HubSpot
Nice to have
- SaaS experience
- CRM proficiency
Day to day
- Nurture inbound leads to enhance top-of-funnel conversion
- Execute brightwheel’s prospect-facing communication strategy
- Optimize scheduler and identify new demo opportunities
- Lead growth initiatives from start to finish
- Analyze outcomes and collaborate closely with Sales and Marketing Operations