Lifecycle Marketing Manager

Skills

Business Case PreparationCampaignsCustomer JourneysLead GenerationMarketing CampaignsMarketing StrategyRevenue Generation

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

Own executing testing creative and messaging plan of the Email and SMS initiatives both Marketing Campaigns and Triggered Flows to optimize revenue from Crowd Cow's core customer segments
Project manage new email initiatives to completion measure and communicate results and next steps and integrate winning initiatives into the core program
Function as a key stakeholder in promotional and seasonal campaign planning
Mapping out customer journeys and increasing revenue per customer order
Own email personalization and automation roadmap for lifecycle marketing overall
Drive new customer and membership lead conversion within triggered emails and SMS

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Taste, transparency and convenience shouldn’t be mutually exclusive. This has been our founding belief since we started in 2015, and it continues to be the force that drives us. It’s why we partner with ethical farms, fisheries and producers around the world. Source delicious, high-quality and more sustainable food. Share the stories of the producers we carry. And make our products easy to access, no matter where you live in the country. This is the recipe for a great meal at home — food that’s better for you, better for the earth, better for the animals and better for the hardworking farmers, fishermen and producers behind it all. So come join the food transparency movement and taste the difference, because the difference tastes better.

Values

Taste, transparency and convenience shouldn’t be mutually exclusive. This has been our founding belief since we started in 2015, and it continues to be the force that drives us. It’s why we partner with ethical farms, fisheries and producers around the world. Source delicious, high-quality and more sustainable food. Share the stories of the producers we carry. And make our products easy to access, no matter where you live in the country. This is the recipe for a great meal at home — food that’s better for you, better for the earth, better for the animals and better for the hardworking farmers, fishermen and producers behind it all. So come join the food transparency movement and taste the difference, because the difference tastes better.