RRemoteville
Crowd Cow logoCrowd Cow

Lifecycle Marketing Manager

Skills
Business Case PreparationCampaignsCustomer JourneysLead GenerationMarketing CampaignsMarketing StrategyRevenue Generation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

  • Own executing testing creative and messaging plan of the Email and SMS initiatives both Marketing Campaigns and Triggered Flows to optimize revenue from Crowd Cow's core customer segments
  • Project manage new email initiatives to completion measure and communicate results and next steps and integrate winning initiatives into the core program
  • Function as a key stakeholder in promotional and seasonal campaign planning
  • Mapping out customer journeys and increasing revenue per customer order
  • Own email personalization and automation roadmap for lifecycle marketing overall
  • Drive new customer and membership lead conversion within triggered emails and SMS