Lifecycle Marketing Manager
Skills
CalendaringCampaignsClickupLanding PagesMMSMarket SegmentationMarketing Leadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Established success in the field of Marketing Technology specifically leading email operations and marketing data integrations for high-growth marketing organizations
- Established success with Customer Engagement Platforms inclusive of ESP with email operations leadership email development and quality assurance
- Experience building and managing customer segmentation across multiple channels and data sources
- Experience in driving SMS/MMS Push Notification In-App Management and Social Messenger Service one off and journey based campaigns
- Experience working with growth marketing frameworks acquisition lead nurture campaigns and retention strategies
- Experience with CDP solutions both external or internally built (i.e. Segment ActionIQ)
- Technical proficiency requirements include HTML development for landing pages emails and in-app messages
- Strong Experience building triggered action journeys segmentation and campaign
- Google Analytics Singular or equivalent to allow for marketing impact on app or web behavior
- Strong calendar management and prioritization skills with experience in workflow tool sets (i.e. ClickUp Monday Wrike)
Day to day
- The Lifecycle Marketing Manager at Fortis: Execute omnichannel CRM campaigns
- Ensure operational processes are upheld across owned channels (e.g., email, SMS, Push). Work with product and engineering teams on new features
- Optimize the player journey to enhance the player experience, engagement, and retention. Build strong relationships with Product, Game, Community, and Creative teams.