Remote Lifecycle Marketing Manager Job in United States Fortis Games

Who you are

• Established success in the field of Marketing Technology specifically leading email operations and marketing data integrations for high-growth marketing organizations
• Established success with Customer Engagement Platforms inclusive of ESP with email operations leadership email development and quality assurance
• Experience building and managing customer segmentation across multiple channels and data sources
• Experience in driving SMS/MMS Push Notification In-App Management and Social Messenger Service one off and journey based campaigns
• Experience working with growth marketing frameworks acquisition lead nurture campaigns and retention strategies
• Experience with CDP solutions both external or internally built (i.e. Segment ActionIQ)
• Technical proficiency requirements include HTML development for landing pages emails and in-app messages
• Strong Experience building triggered action journeys segmentation and campaign
• Google Analytics Singular or equivalent to allow for marketing impact on app or web behavior
• Strong calendar management and prioritization skills with experience in workflow tool sets (i.e. ClickUp Monday Wrike)

What the job involves

• The Lifecycle Marketing Manager at Fortis: Execute omnichannel CRM campaigns
• Ensure operational processes are upheld across owned channels (e.g., email, SMS, Push). Work with product and engineering teams on new features
• Optimize the player journey to enhance the player experience, engagement, and retention. Build strong relationships with Product, Game, Community, and Creative teams.