Lifecycle Marketing Manager
Skills
AdoptionCustomer MarketingEdtechEducational TechnologyInterest RatesMarketing AnalyticsOptimizing Performance
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in lifecycle CRM customer or retention marketing
- Experience building scalable lifecycle programs across email SMS and in-product channels
- Deep expertise with marketing automation platforms such as HubSpot Marketo Braze Iterable Zendesk Customer.io Salesforce Marketing Cloud or Pardot
- Strong understanding of journey orchestration behavioral targeting segmentation and personalization
- Experience supporting acquisition onboarding activation retention and expansion objectives
- Exceptional written communication and copywriting skills
- Strong analytical mindset with experience using campaign data to optimize KPIs
- Experience managing lifecycle metrics including conversion activation engagement retention churn renewal and CLV
- Ability to manage multiple campaigns and audience priorities in a fast-paced cross-functional environment
- Familiarity with CRM systems CDPs and customer analytics tools
- Ability to translate business goals into scalable lifecycle programs
- Proven track record of hiring and building high-performing lifecycle marketing teams
- Experience in at least two of EdTech SMB SaaS consumer subscription or two-sided digital marketplaces
Nice to have
- Strategic
- Data-driven
- Execution-oriented
- Cross-functional
- Detail-oriented
- Agile
- Analytical
Day to day
- Lead lifecycle marketing strategy across email SMS and in-product channels for diverse education audiences.
- Design and optimize customer journeys from awareness and acquisition through onboarding activation retention renewal and expansion.
- Build test and improve automated campaigns segmentation personalization and reporting to drive measurable engagement and customer value.
Hiring process
- Send resume to applicant@learningspring.com with the role title in the subject line