Remote Lifecycle Marketing Manager Job in United States Stripe

Who you are

• 7+ years of work experience
• 5+ years of email marketing/CRM experience, preferably in lifecycle CRM
• 2+ years of B2B marketing experience
• Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
• Technical email knowledge (understanding of webhooks, APIs, liquid logic, ETLs)
• Experience articulating requirements to Product, Engineering, and Data Science to facilitate technical workstreams
• Self starter
• Advanced analytical skills
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User-first sensibility
• Excellent written and verbal communication skills
• Ability to collaborate cross-functionally across technical and non-technical teams

Desirables

• Experience with Marketo, Salesforce, and/or Salesloft
• Experience driving demand for sales teams
• Experience in sales concepts, processes, and metrics

What the job involves

• Designing, implementing, and optimizing scaled lifecycle campaigns across user segments and life stages
• Creating an uncommonly great email marketing program at Stripe through relentless focus on user experience and channel optimization
• Driving ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue