Remote Lifecycle Marketing Manager Job in Redwood City, CA Sumo Logic

Who you are

• Bachelor’s degree in Marketing Business or related field or equivalent experience required.
• Minimum 5+ years' experience in lifecycle marketing with a focus on onboarding and user adoption.
• Proficiency in using marketing automation platforms like Marketo and CRM systems like Salesforce.
• Strong analytical skills and experience with data-driven decision making.
• Ability to work in a fast-paced Agile marketing environment and manage multiple projects simultaneously.

Desirables

• A/B Testing
• Behavioral Psychology
• Campaigns
• Content Creation
• Customer Success
• Marketing Analytics
• Onboarding
• Sales Engineering
• User Adoption
• Value Realization

What the job involves

• Drive user adoption and engagement through effective PLG onboarding strategies.
• Create personalized onboarding experiences for various user personas.
• Optimize the entire user journey to enhance user experience and drive active usage.
• Collaborate with cross-functional teams to align onboarding efforts with product updates and company goals.
• Utilize analytics to measure the impact of campaigns and continually refine strategies.