Remote Lifecycle Marketing Manager Job in UK TryHackMe

Who you are

• Bachelor’s degree in Marketing Communications Business or related field
• Minimum of 3 years experience in lifecycle email or digital marketing in tech or SaaS
• Proven copywriting skills with a strong portfolio
• Expertise in marketing automation and CRM tools like HubSpot or Customer.io
• Strong analytical skills with experience in using data for decision-making
• Excellent project management skills capable of handling multiple tasks
• Innovative thinker with a drive for continuous improvement

Desirables

• PLG Initiatives
• HubSpot
• Customer.io

What the job involves

• Own and execute the lifecycle marketing strategy across all user stages
• Craft and manage email communications for various marketing campaigns
• Collaborate with cross-functional teams to ensure cohesive messaging and customer experience
• Utilize marketing automation tools to enhance campaign effectiveness and user segmentation
• Analyze and apply data to refine and advance marketing strategies
• Embrace and learn from failures to improve marketing approaches

Application process

• Resume and cover letter submission
• 30-minute intro call
• Introductory call with Hiring Manager
• Scenario-based interview
• Final interview with Co-Founder