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Lifecycle Marketing Retention Specialist

Skills
A/B TestingAttention To DetailCustomer DataCustomer ExperienceCustomer RetentionCustomer SatisfactionKey Performance Indicators
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's Degree ideally in a communication/psychology technology-related field
  • 2-3 years of professional experience in customer retention or lifecycle marketing ideally in a remote/distributed setting
  • Strong understanding of customer segmentation targeting and personalization techniques
  • Ability to work independently and as part of a team
  • Ability to interpret data and derive actionable insights
  • Expertise in targeting and personalization techniques
  • Familiarity with CRM systems and data analysis tools (e.g., Excel, SQL, Google Analytics)
  • Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo)
  • Excellent communication attention to detail and teamwork abilities
  • Strong project management skills

Nice to have

  • Fluent German
  • Decisiveness and proactiveness
  • Certification in customer retention or lifecycle marketing
  • Entrepreneurial in spirit

Day to day

  • Design and implement customer lifecycle programs that enhance customer engagement at different stages and across various channels
  • Develop automated workflows and personalized communications based on customer behavior and preferences
  • Collaborate with consumer insights to gather customer feedback through surveys, reviews, and other feedback mechanisms
  • Analyze customer data to identify retention risks and opportunities
  • Report on lifecycle KPIs and work closely with cross-functional teams to ensure a cohesive customer experience