Remote Lifecycle Marketing Retention Specialist Job in UK AG1

Who you are

• Bachelor's Degree ideally in a communication/psychology technology-related field
• 2-3 years of professional experience in customer retention or lifecycle marketing ideally in a remote/distributed setting
• Strong understanding of customer segmentation targeting and personalization techniques
• Ability to work independently and as part of a team
• Ability to interpret data and derive actionable insights
• Expertise in targeting and personalization techniques
• Familiarity with CRM systems and data analysis tools (e.g., Excel, SQL, Google Analytics)
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo)
• Excellent communication attention to detail and teamwork abilities
• Strong project management skills

Desirables

• Fluent German
• Decisiveness and proactiveness
• Certification in customer retention or lifecycle marketing
• Entrepreneurial in spirit

What the job involves

• Design and implement customer lifecycle programs that enhance customer engagement at different stages and across various channels
• Develop automated workflows and personalized communications based on customer behavior and preferences
• Collaborate with consumer insights to gather customer feedback through surveys, reviews, and other feedback mechanisms
• Analyze customer data to identify retention risks and opportunities
• Report on lifecycle KPIs and work closely with cross-functional teams to ensure a cohesive customer experience