Local SEO Lead
Skills
Analytical SkillsCompetitive IntelligenceKeyword ResearchMapsMarketingSearch Engine OptimizationStructured Finance
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Deep experience in local SEO and high-intent organic growth
- Ability to build and execute programmatic local page strategies
- Strong technical SEO knowledge including indexing crawl paths schema and internal linking
- Experience with Google Business Profile map pack and local citation strategy
- Ability to perform competitive research and SERP analysis across local directories and marketplaces
- Comfort working hands-on with Search Console page templates and SEO specs
- Ability to collaborate closely with engineering product and marketing
- Strong analytical mindset with a focus on conversion and reporting
Nice to have
- High ownership
- Fast moving
- Hands-on
- Analytical
- Collaborative
Day to day
- Build and own Wonderly's local SEO engine end to end for high-intent service-business searches across the US and Canada
- Develop and scale programmatic city category and service pages while improving map pack visibility Google Business Profile performance and local search coverage
- Analyze search data crawlability indexing competitors and page quality then iterate quickly with engineering marketing and product to grow qualified organic demand