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Local SEO Lead

Skills
Analytical SkillsCompetitive IntelligenceKeyword ResearchMapsMarketingSearch Engine OptimizationStructured Finance
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Deep experience in local SEO and high-intent organic growth
  • Ability to build and execute programmatic local page strategies
  • Strong technical SEO knowledge including indexing crawl paths schema and internal linking
  • Experience with Google Business Profile map pack and local citation strategy
  • Ability to perform competitive research and SERP analysis across local directories and marketplaces
  • Comfort working hands-on with Search Console page templates and SEO specs
  • Ability to collaborate closely with engineering product and marketing
  • Strong analytical mindset with a focus on conversion and reporting

Nice to have

  • High ownership
  • Fast moving
  • Hands-on
  • Analytical
  • Collaborative

Day to day

  • Build and own Wonderly's local SEO engine end to end for high-intent service-business searches across the US and Canada
  • Develop and scale programmatic city category and service pages while improving map pack visibility Google Business Profile performance and local search coverage
  • Analyze search data crawlability indexing competitors and page quality then iterate quickly with engineering marketing and product to grow qualified organic demand