Manager, Copywriting
Skills
Mobile ApplicationsApplication ServicesDigital Marketing ChannelsEasily AdaptableEnglishEvolutionJournalism
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in a related field or equivalent professional experience
- Minimum 10 years of professional copywriting content advertising or strategic communications experience
- Portfolio demonstrating exceptional writing editing conceptual thinking and multichannel marketing execution
- Proven ability to develop and govern brand voice messaging frameworks copy systems and positioning
- Strong editorial judgment problem-solving skills and attention to detail
- Experience leading mentoring or directing copywriters or creative talent
- Ability to present concepts and strategy to leadership and stakeholders and build alignment
- Ability to interpret briefs manage priorities and work in a fast-paced deadline-driven environment
- Experience writing for digital marketing channels including web e-commerce email SMS CRM mobile app social media or paid media
- Understanding of customer journeys audience segmentation content strategy conversion principles and performance-informed creative development
- Working knowledge of SEO and AEO principles and content optimization
- Experience using generative AI and AI-assisted tools for content creation refinement and workflow efficiency
- Excellent communication collaboration presentation leadership and organizational skills
- Must meet company employment age and background-screening requirements
- Ability to thrive in a fast-paced dynamic deadline-oriented work environment
- Flexibility of hours some nights and weekends required
Nice to have
- Hands-on leader
- Brand voice steward
- Strategic thinker
- Strong collaborator
- Detail oriented
- AI workflow savvy
- Deadline driven
Day to day
- Lead the copywriting function with hands-on creative direction and high standards for quality and consistency
- Own copy development for major campaigns brand launches promotions and high-visibility initiatives across channels
- Steward brand voice and positioning by creating messaging frameworks voice tone and copy standards across the portfolio
- Partner with creative marketing compliance and cross-functional teams to deliver compliant performance-driven content
- Advance AI-assisted creative workflows and use customer insights and performance data to improve messaging
Hiring process
- Please apply directly through the official careers site or authorized recruitment channels