Manager CRM
Skills
A/B TestingCampaign ExecutionCampaign StrategiesCampaignsCustomer LoyaltyKey Performance IndicatorsMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5-7 years managing CRM programs, preferably in ecommerce
- 2+ years managing a team
- Strong analytical skills and data-driven thinking
- Experience with CRM platforms and marketing automation tools
- Knowledge of A/B testing and optimization techniques
- Strategic mindset with strong communication skills
- Ability to manage competing priorities
- BS/BA or equivalent experience
Nice to have
- analytical skills
- data-driven thinking
- strong project management
- attention to detail
- strategic mindset
- communication skills
- adaptability
- integrity
- self-starter
Day to day
- Develop and execute CRM strategies to increase customer loyalty, engagement, and purchases
- Lead CRM efforts across multiple channels including email and push notifications
- Define and manage loyalty programs, monitoring performance to optimize strategies
