Manager CRM

Skills
A/B TestingCampaign ExecutionCampaign StrategiesCampaignsCustomer LoyaltyKey Performance IndicatorsMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5-7 years managing CRM programs, preferably in ecommerce
  • 2+ years managing a team
  • Strong analytical skills and data-driven thinking
  • Experience with CRM platforms and marketing automation tools
  • Knowledge of A/B testing and optimization techniques
  • Strategic mindset with strong communication skills
  • Ability to manage competing priorities
  • BS/BA or equivalent experience

Nice to have

  • analytical skills
  • data-driven thinking
  • strong project management
  • attention to detail
  • strategic mindset
  • communication skills
  • adaptability
  • integrity
  • self-starter

Day to day

  • Develop and execute CRM strategies to increase customer loyalty, engagement, and purchases
  • Lead CRM efforts across multiple channels including email and push notifications
  • Define and manage loyalty programs, monitoring performance to optimize strategies