Manager, Growth Marketing
Skills
Campaign StrategiesCampaignsMarketingMarketing AnalyticsMedia EvaluationPerformance MarketingProgrammatic Media Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4 to 5 years of hands-on experience in growth or performance marketing
- Exceptional track record of growing campaigns to exceed business goals
- Proven success in growing and optimizing campaigns
- Experience executing cross-functional marketing projects
- Demonstrated mastery of performance media - particularly YouTube, programmatic display and OLV, Reddit, and other emerging platforms
- Deep understanding of media measurement methodologies and incrementally
- Impeccable communication and interpersonal skills, able to communicate across a range of audiences
- Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent work experience
- An in-depth understanding of the healthcare, FinTech, wellness, DTC, or CPG industry a plus
Nice to have
- Data-driven and analytical
- Effective influencer
- Efficient Project Manager
- Expert Optimizer
Day to day
- Drive growth in YouTube, programmatic media, Reddit, mobile, and other high-opportunity channels
- Develop campaign strategies and tactics that deliver efficient growth
- Analyze performance media data to uncover meaningful, actionable insights
- Create and present performance results to a wide range of audiences
- Ideate and execute impactful media experiments that unlock performance gains
- Ensure there is accurate media tracking, measurement, and reporting
- Collaborate cross-functionally with a range of teams including Analytics, Product Marketing, Optimization, and more
Hiring process
- Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors