RRemoteville

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Manager, Media Activation

Skills
Ad ServingAstuteCampaign ExecutionContent SyndicationDigital MarketingDigital MediaMarket Knowledge
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Agency knowledge
  • B2B Marketing: Client Knowledge, Industry, Media Activation, Media Planning
  • Vendor landscape
  • Active listening
  • Analytics platforms: Google Analytics, Adobe Analytics
  • Challenge mediocrity
  • Commercially astute
  • Eye for detail
  • Organized
  • Other platforms: Asana, Basis, Nexelus
  • People management
  • Presentation skills
  • Prioritizing
  • Problem-solving
  • Solutions oriented
  • Stakeholder management
  • Upwards management
  • 3+ years experience in a digital marketing environment, agency and/or client experience
  • 1+ years experience with media planning/execution platforms

Day to day

  • The Manager, Media Activation is accountable for managing all aspects of the media activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. With the support of the Associate Director or Supervisor, Media Activation, this role drives the translation of strategies into media plans and leads the day-to-day activation of plans across all channels for select group of accounts. Manage and maintain active media plans within media planning platform, ensuring integrity of plans.
  • Act as integration support collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns. Contribute to timely and updated status reports across active accounts. Own and foster growth in the relationships with agency partners.
  • Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges. Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement. Exhibit the ability to anticipate and solve problems.