Manager of Paid Search Marketing
Skills
AdvertisingAnalyticsBusiness InsightsEnhanced Data Rates For GSM EvolutionGoogle Merchant CenterIntegrated MarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent work experience in marketing or a related field
- 4–6 years of hands-on experience managing paid search and shopping campaigns on Google Ads
- Deep expertise across Google Ads and Microsoft Ads including Standard Search Shopping and Video
- Experience with omnichannel and Lead Gen campaigns preferred
- Experience optimizing product feeds and understanding feed structure and feed health
- Strong analytical skills with Excel reporting tools and performance analytics platforms
- Proven success managing campaigns to CPA ROAS and conversion rate goals
- Strong project management and stakeholder alignment skills
Nice to have
- Collaborative
- Communicative
- Strategic thinker
- Creative edge
- Passion for testing
- Detail oriented
Day to day
- Strategize, launch, QA, test, and continuously optimize SEM campaigns across Google Ads and Microsoft Ads, spanning Search PMAX Shopping Video and Local Ads.
- Allocate and manage a multi-million media budget with disciplined bid strategy to balance profitability targets and incremental revenue growth.
- Analyze performance data from platform tools and internal dashboards and translate findings into actionable recommendations that improve spend allocation conversion tracking and campaign outcomes.
- Own omnichannel and Lead Gen tracking attribution and product feed quality while partnering with creative merchandising integrated marketing and vendor teams to scale performance and support seasonal launches.