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Manager, Paid Search

Skills
AdvertisingAnalyticsBudgetingBusinessBusiness InsightsCampaignsLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years of hands-on paid search campaign management experience preferably in a global setting
  • Strong expertise in Google Ads and Microsoft Advertising
  • Proven experience with Google Performance Max (PMax)
  • Ability to work independently and proactively solve problems
  • Strong analytical skills using Tableau Adobe Analytics Google Ads reporting and other measurement tools
  • Familiarity with bid strategies audience segmentation and keyword research in a multi-market environment
  • Experience with automation tools is a plus
  • Strong communication skills to present findings and collaborate with global teams

Nice to have

  • data-driven
  • curious
  • independent
  • proactive
  • analytical
  • global mindset

Day to day

  • Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads
  • Develop and execute SEM and Performance Max strategies to maximize ROI and improve efficiency
  • Analyze campaign data to uncover insights and test creatives copy keywords landing pages and bidding approaches for stronger conversion rates
  • Collaborate with analytics creative and regional marketing teams and report performance with clear recommendations