Manager, Paid Social
Skills
Creativity And InnovationData VisualizationHealthcareInstagramIntermediaryMulti-TouchRentals
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5+ years of hands-on paid social experience
- 2+ years specifically in B2B paid social
- Experience with LinkedIn Instagram and Facebook
- Demonstrated in-platform campaign execution and optimization
- B2B marketing experience with ABM expertise
- Experience building target account lists matched/company-list audiences and buying-committee targeting
- Familiarity with ABM and intent platforms such as 6sense or Demandbase
- Experience managing budget pacing across multi-flight multi-platform campaigns
- Working knowledge of conversion tracking implementation including LinkedIn Insight Tag and Meta Pixel/CAPI
- Strong data storytelling skills
- Comfort in a client-facing role presenting performance and defending recommendations
- Comfort experimenting with AI-enabled tools
Nice to have
- Nimble
- Collaborative
- Curious
- Surprising
- Proactive
- Passionate
- Detail driven
- Team player
Day to day
- Manage paid social campaign strategy for B2B and account-based marketing clients in a hands-on agency environment
- Build launch and optimize campaigns directly in-platform including audience setup targeting budget structure creative trafficking and QA
- Analyze performance report results and turn data into clear client-ready recommendations while partnering with analytics on tracking and UTM governance
