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Manager, Sales Enablement & Marketing Operations

Skills
Account MarketingArtificial IntelligenceData ManagementLead GenerationMarketing AutomationSales EnablementSales Operations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4+ years in sales enablement marketing operations revenue operations campaign operations or B2B demand generation
  • Strong experience working in Salesforce and managing data for campaign execution and sales outreach
  • Experience building segmented prospect lists and improving data hygiene across sales and marketing systems
  • Hands-on experience with sales engagement and outreach tools such as Gong
  • Experience with data enrichment and personalization platforms such as Clay
  • Familiarity with AI tools such as Gemini and other AI-assisted workflow tools for research segmentation and message development
  • Strong analytical skills and comfort using performance data to improve results
  • Excellent organizational and project management skills with ability to manage multiple campaigns and priorities at once
  • Strong written communication skills and ability to develop effective sales messaging and materials
  • Experience supporting meeting generation or pipeline development through outbound campaigns is strongly preferred

Nice to have

  • Analytical
  • Organized
  • Detail-oriented
  • Collaborative
  • Creative thinker
  • Data-driven

Day to day

  • Build and execute outbound sales campaigns that generate meetings and qualified pipeline across sequenced email outreach and scalable channels
  • Develop segmented target lists across multiple brands using prospect research segmentation and enrichment tools to improve targeting and personalization
  • Create and maintain sales enablement materials including media kits prospectuses sales deck templates one-pagers and email messaging while optimizing based on feedback and performance data
  • Improve data hygiene and Salesforce account and prospect records by identifying gaps reducing technical debt and partnering with internal stakeholders and the Salesforce Administrator

Hiring process

  • Include salary expectations in cover letter