Market Development Specialist
Skills
Client ProspectingCompetition ResearchConference CoordinationCustomer Relationship ManagementEvent CoordinationLead GenerationMarket Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years in a client-facing B2B role ideally in professional services sales or events
- Working knowledge of the intellectual property or legal services industry or transferable adjacent experience
- Track record of building external relationships and generating qualified introductions or leads
- Comfort engaging with senior professionals including attorneys IP managers and operations leaders
- Experience supporting industry events conferences or hospitality programs preferred
- Proficiency with CRM and sales engagement platforms
- Standard productivity tools experience
- Willingness and ability to travel 50% or more of working time
Nice to have
- Relationship-building
- Networking
- Self-direction
- Ownership
- Strong communication
- Discretion
- Professionalism
- Coachability
- Learning mindset
Day to day
- Represent SunIP at conferences and industry events while building trusted relationships with prospects clients and contacts
- Support client dinners hospitality activities and networking moments before during and after events
- Conduct targeted outreach generate qualified introductions and pass warm leads to Sales with context
- Gather competitor observations and market insights and maintain accurate CRM records and activity updates