Marketing Analytics Lead
Skills
AppsflyerData AnalyticsMarketing AnalyticsModelingProbabilityReadinessSnowflake Cloud
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Several years in marketing analytics marketing science or growth analytics
- Hands on expertise in at least two of MMM incrementality testing and multi touch attribution
- Leadership experience at Staff Principal Analytics Lead or equivalent level
- Strong foundation in causal inference and experimental design
- Track record of owning channel level CAC LTV churn and ROAS
- Strong SQL and Python or R
- Experience with modern warehouse tools such as BigQuery or Snowflake
- Excellent communication skills for technical and senior audiences
- Proactive self starter who thrives in ambiguity
Nice to have
- Hands-on leader
- High-growth mindset
- Strong coaching ability
- Cross-functional partner
- Self-service focused
Day to day
- Lead Airalo’s marketing measurement function across MMM incrementality and attribution
- Build and validate models run analyses and experiments yourself while setting the technical standard for the team
- Partner with senior stakeholders and cross functional teams to turn measurement insights into budget and strategy decisions
- Create self service reporting and institutional knowledge that improves marketing decision making over time
Hiring process
- Submit application
- Initial talent team call to align on location and salary tier
- Interview process with hiring team
- Background checks upon successful application and prior consent