Remote Marketing Analytics Lead Job in UK Dexcom

Who you are

• Manage proactive and ad-hoc analytics at the regional level
• Maintain robust marketing data collection and ensure data accuracy and integrity, as well as ensuring all data and reporting are managed in a compliant manner
• Conduct in-depth analysis of marketing performance across different channels, deriving valuable insights and trends to support strategy development
• Generate regular reports and dashboards to evaluate the effectiveness of marketing campaigns and initiatives across various channels
• Develop, maintain and oversee KPIs for each marketing channel and develop metrics to measure marketing success across platforms
• Collaborate with cross-functional teams to gather data and insights for ad-hoc analysis to support marketing decision-making and channel optimization
• Provide actionable recommendations based on data insights to optimize marketing strategies
• Support marketing budget tracking and reporting, ensuring alignment with financial objectives and the distribution of resources across channels effectively
• Manage vendor relationships with external agencies, consultants and data partners supporting reporting and marketing analytics
• Stay up-to-date with industry trends, advancements in analytics, and best practices for data-driven marketing across different channels

Desirables

• Data-driven
• Analytical
• Detail-oriented

What the job involves

• Responsible for maintaining data collection, conducting analysis, and generating insightful reports to assess performance across various traditional and digital channels
• Informing marketing decision-making through data-driven insights, as well as tracking and reporting marketing budgets
• Evaluating the effectiveness of different channels and collaborating with cross-functional teams to inform marketing strategies for driving business growth and brand visibility