Dexcom

Marketing Analytics Lead

Skills

Budget TrackingBusiness InsightsData CollectionData ManipulationKey Performance IndicatorsMarketing AnalyticsMarketing Budget Management

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Manage proactive and ad-hoc analytics at the regional level
Maintain robust marketing data collection and ensure data accuracy and integrity, as well as ensuring all data and reporting are managed in a compliant manner
Conduct in-depth analysis of marketing performance across different channels, deriving valuable insights and trends to support strategy development
Generate regular reports and dashboards to evaluate the effectiveness of marketing campaigns and initiatives across various channels
Develop, maintain and oversee KPIs for each marketing channel and develop metrics to measure marketing success across platforms
Collaborate with cross-functional teams to gather data and insights for ad-hoc analysis to support marketing decision-making and channel optimization
Provide actionable recommendations based on data insights to optimize marketing strategies
Support marketing budget tracking and reporting, ensuring alignment with financial objectives and the distribution of resources across channels effectively
Manage vendor relationships with external agencies, consultants and data partners supporting reporting and marketing analytics
Stay up-to-date with industry trends, advancements in analytics, and best practices for data-driven marketing across different channels

Responsible for maintaining data collection, conducting analysis, and generating insightful reports to assess performance across various traditional and digital channels
Informing marketing decision-making through data-driven insights, as well as tracking and reporting marketing budgets
Evaluating the effectiveness of different channels and collaborating with cross-functional teams to inform marketing strategies for driving business growth and brand visibility