Marketing Analytics Manager
Skills
Analytical SkillsBusiness Case PreparationDashboardsInvestment DecisionsMarketingMarketing AnalyticsMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years experience in FP&A investment banking or management consulting
- Advanced Excel modeling skills with detailed financial models
- Experience using SQL to independently access and analyze data
- Track record of developing business cases and presenting recommendations to senior stakeholders
- Strong analytical judgment and curiosity for root cause analysis
- Ability to progress in a fast-moving ambiguous environment
- Familiarity with marketing and growth metrics such as CPA LTV and ROI is a plus
Nice to have
- analytical
- curious
- action-oriented
- stakeholder-facing
- adaptable
Day to day
- Own evaluation forecasting and reporting of acquisition and retention metrics
- Analyze marketing channel and geography performance to uncover growth opportunities and guide investment decisions
- Build reports dashboards and measurement frameworks that translate complex data into clear actionable insights
Hiring process
- Submit application
- Interview process with the company