Marketing Automation & Operations Specialist
Skills
Software As A ServiceBriefingData AnalyticsDefaultsExternal AgenciesHTMLMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in marketing growth marketing operations or a technical role with significant marketing exposure
- Interest in software engineering systems thinking or technical problem-solving
- Confident using marketing tools across CRM automation analytics and paid channels
- End to end Marketo or similar campaign execution and reporting experience
- Demonstrable experience working with AI tools and integrating AI into workflows
- Familiarity with HTML CSS SQL and APIs
- Strong stakeholder management skills and diplomatic follow-through
- Confident decision-maker who acts without perfect information
- Strong written communication skills for briefs copy and emails
Nice to have
- B2B SaaS
- Fintech
- Regtech
- Agency management
- ABM
- Startup mindset
Day to day
- Own the day-to-day execution of marketing campaigns across email paid content and events while coordinating closely with agencies and internal stakeholders
- Build manage and continuously optimise the marketing and sales tech stack including CRM automation analytics LLMs and AI-driven tools
- Translate briefs insights and subject matter expertise into campaign-ready materials while proactively identifying automation opportunities and improving workflows
- Track report and act on performance data to drive confident decisions and elevate commercial performance across the full funnel