RRemoteville
Adventist Health logoAdventist Health

Marketing Automation Coordinator

Skills
AppealsData AnalyticsData IntegrityDatabasesEnhanced Data Rates For GSM EvolutionMarketing AnalyticsPhilanthropy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Associate’s degree in communications marketing public relations philanthropy communications or equivalent experience required
  • Bachelor’s degree in communications marketing or related field preferred
  • Three years of email marketing communications public relations or communications experience required
  • Experience building automated workflows journeys or lifecycle campaigns in a MAP required
  • Experience working with CRM databases such as Raiser’s Edge Salesforce or similar platforms including field mapping and data hygiene practices preferred

Nice to have

  • Cross-functional
  • Detail-oriented
  • Analytical
  • Collaborative
  • Organized

Day to day

  • Develops and manages email and multi-channel communications for internal and external audiences to strengthen engagement and brand reputation.
  • Plans creates tests and deploys marketing automation campaigns in collaboration with marketing communications philanthropy and shared services teams.
  • Builds and optimizes automated workflows segmentation models dashboards and integrations using MAP and CRM data to support communications and giving initiatives.
  • Monitors campaign performance and supports web digital content updates SEO and analytics to improve results.