Remote Marketing Automation Manager Job in NAMER Shopify

Who you are

• Must be currently (or recently) in a role building, monitoring, and optimizing automated always-on email journeys and one-off campaigns.
• Strong ability to code responsive, Dark Mode compatible emails from scratch using HTML, CSS, and templating languages like Liquid or AMPscript.
• Strong understanding of relational databases and confidence writing queries in SQL to segment and analyze data to be used for campaigns and automations.
• Experience navigating email platforms such as Salesforce Marketing Cloud to build campaigns and reports.
• A passion for great email marketing and willingness to get hands on coding emails, building automations, setting up tests, and segmenting data.
• Strong written and verbal communication with the ability to scope campaign depth and complexity to set expectations with stakeholders.
• Must be comfortable building and maintaining relationships with stakeholders, and partnering with other marketers to build the email marketing roadmap and strategy.
• The ability to thrive in chaos, resolve ambiguity, and think on your feet.

Desirables

• Experience with data management platforms and/or customer data platforms.
• Experience using Liquid scripting language and YAML programming language.
• Understanding of email list management and message types especially in relation to CASL, GDPR and other compliance requirements.
• Experience using AI for predictive campaign modeling/execution.

What the job involves

• Work with our team of Marketing Automation experts to strategize and execute industry-leading email marketing campaigns that target Shopify-owned audiences using our marketing technology tools.
• Build, test, and maintain dynamic email templates using HTML, CSS, and template scripting for tasks associated with automated marketing campaigns.
• Enable and assist the broader Marketing team to build and send simple campaigns in our internal ESP.
• Write SQL queries to create audience segments and data workflows that support strategic email marketing initiatives.
• Collaborate closely with demand marketing, product marketing, localization, data science, sales and other teams to strategize, validate, and build both one-off and automated email campaigns.
• Analyze and report on past campaign performance, and identify areas for testing and improvement for future campaigns.
• Be a center of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics.