Marketing Automation Specialist

Skills

Critical ThinkingDigital CampaignsDigital MarketingMarketing AnalyticsMarketing AutomationPardotSalesforce Marketing Cloud

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

Responsible for managing email marketing campaigns and automation to establish grow and strengthen client relationships primarily targeting healthcare professionals
Collaborates with the Marketing team and cross-functionally to support Sales and Account Management throughout all stages of the business development sales and relationship management life cycle
Creating executing managing and evaluating digital email outreach and automation
Maintain execute and build email marketing automation campaigns via Salesforce Marketing Cloud (Pardot)
Evaluate and report on campaign performance to stakeholders
Identify trends and insights proactively make recommendations to drive engagement and overall success of digital campaigns
Create custom landing pages forms and surveys for a variety of audiences
Manage UTM link creation process tracking and execution
Maintain an organized information architecture across projects campaigns naming conventions etc
Serve as a regular content editor for WordPress sites
Identify continuous improvement opportunities across digital strategies

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Values

AnewHealth is hiring a Marketing Automation Specialist responsible for managing email marketing campaigns and automation to establish, grow and strengthen client relationships, primarily targeting healthcare professionals.. This role collaborates with the Marketing team and cross-functionally to support Sales and Account Management throughout all stages of the business development, sales, and relationship management life cycle. You will be responsible for creating, executing, managing and evaluating digital email outreach and automation. This is an opportunity to work with a high-growth company to help strengthen the brand and gain valuable experience in the healthcare industry. Maintain, execute and build email marketing automation campaigns via Salesforce Marketing Cloud (Pardot). Evaluate and report on campaign performance to stakeholders. Consult with stakeholders to create journeys through Salesforce Marketing Cloud Account Engagement Studio. Identify trends and insights, proactively make recommendations to drive engagement and overall success of digital campaigns. Create custom landing pages, forms and surveys for a variety of audiences. Manage UTM link creation process, tracking and execution. Evaluate current state of Salesforce Marketing Cloud (Pardot) and provide recommendations on opportunities for enhanced email marketing strategies, rules and system structure. Maintain an organized information architecture across projects, campaigns, naming conventions, etc. Serve as a regular content editor for WordPress sites. Identify continuous improvement opportunities across digital strategies.

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