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AudaCity Capital Management logoAudaCity Capital Management

Marketing Automation Specialist

Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience with SendPulse or similar marketing automation platforms.
  • Strong understanding of email marketing best practices and automation strategies.
  • Excellent analytical skills and ability to interpret data for decision-making.
  • Effective communication and project management skills.
  • Experience with CRM systems and integration is a plus.
  • Bachelor’s degree in Marketing, Business, or related field.
  • 4+ years of experience in marketing automation or related role.

Nice to have

  • Strong networker and relationship builder
  • Strong attention to detail
  • Strong analytical skills
  • Comfortable dealing with numerical data

Day to day

  • Develop and execute automated email and SMS campaigns using SendPulse.
  • Analyze campaign performance and optimize strategies based on data insights.
  • Collaborate with the marketing team to align automation with overall marketing goals.
  • Maintain and update contact lists and segments for targeted outreach.
  • Create and manage workflows, triggers, and personalized messaging.