Marketing Automation Specialist
Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience with SendPulse
- Strong understanding of email marketing best practices and automation strategies
- Excellent analytical skills and ability to interpret data for decision-making
- Effective communication and project management skills
- Experience with CRM systems and integration is a plus
- Bachelor’s degree in Marketing, Business, or related field
- 4+ years of experience in marketing automation or related role
Nice to have
- Digital Marketing experience
- Strong networker & relationship builder
- Attention to detail
- Strong analytical skills
- Comfortable dealing with numerical data
Day to day
- Design, implement, and optimize automated marketing campaigns using SendPulse
- Drive lead generation, improve customer engagement, and enhance marketing efficiency
- Collaborate with the marketing team to align automation with overall marketing goals
- Maintain and update contact lists for targeted outreach
- Create and manage workflows, triggers, and personalized messaging
