Marketing Automation Specialist

Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience with SendPulse
  • Strong understanding of email marketing best practices and automation strategies
  • Excellent analytical skills and ability to interpret data for decision-making
  • Effective communication and project management skills
  • Experience with CRM systems and integration is a plus
  • Bachelor’s degree in Marketing, Business, or related field
  • 4+ years of experience in marketing automation or related role

Nice to have

  • Digital Marketing experience
  • Strong networker & relationship builder
  • Attention to detail
  • Strong analytical skills
  • Comfortable dealing with numerical data

Day to day

  • Design, implement, and optimize automated marketing campaigns using SendPulse
  • Drive lead generation, improve customer engagement, and enhance marketing efficiency
  • Collaborate with the marketing team to align automation with overall marketing goals
  • Maintain and update contact lists for targeted outreach
  • Create and manage workflows, triggers, and personalized messaging